Following an initiative by the Kogl Winery in 2010, some of Styria's leading winemakers (Dveri-Pax, Gaube, Joannes Winery, Kogl, Kupljen, P&F Jeruzalem Ormož, Ptujska klet, Valdhuber, Verus) joined forces to form the PRIMA VINA STIRIAE SLOVENAE / PRIME WINES OF SLOVENIAN STYRIA group.
These vintners all share a common style of wine. It is a modern, fresh, youthful wine, full of varietal character and pleasant to drink. The environment of its production, with its vineyards and climate conditions, is particularly suited to shaping this type of wine. The winemakers use their knowledge and do their best to preserve these conditions, which determine the characteristics and strengths of Styrian wine. They are also united by a desire for a new understanding of their profession, a wish for a genuine connection with the people around them, a will to want this and a belief in achieving it.
In 2017 the Kogl Winery initiated an expansion of the winemakers’ activities to include gastronomy, accommodation and entertainment, with the goal of offering visitors of the Styria-Prekmurje region an active time of high quality during their stays. The info card system on the primavina.si website enables access to helpful and comprehensive tourist information.